ืฉืžืขื•ืŸ ืœื™ื™ื–ืจื•ื‘ื™ืฅ | Shimon Leizerovich

ืื™ืš ืœื”ืฉื™ื’ ืขื•ื“ ืœืงื•ื—ื•ืช ืœืขืกืง ื‘ืœื™ ื˜ื•ื‘ื•ืช ืฉืœ ืืฃ ืื—ื“

ืื™ืš ืœื”ื‘ื™ื ืขื•ื“ ืœืงื•ื—ื•ืช ื‘ืื•ืคืŸ ืขืฆืžืื™
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ืชื•ื›ืŸ ืขื ื™ื™ื ื™ื

ื‘ืชื•ืจ ืขืฆืžืื™ื, ืื ื—ื ื• ื›ืœ ื”ื–ืžืŸ ื“ื•ืื’ื™ื ื•ืขื•ืฉื™ื ื”ื›ืœ ืœืžืขืŸ ื”ืฉื’ืช ืœืงื•ื—ื•ืช ื—ื“ืฉื™ื ื›ืœ ื”ื–ืžืŸ, ื›ืœ ืฉืขื”, ื›ืœ ื™ื•ื, ื•ื›ืœ ื—ื•ื“ืฉ. ื”ืฉืืœื” ื”ื™ื ืžื” ื‘ื“ื™ื•ืง ืื ื—ื ื• ืขื•ืฉื™ื? ื•ืื™ืš ื ื™ืชืŸ ืœืฉืคืจ ืืช ื”ืžืฆื‘ ื”ืงื™ื™ื, ื•ืœื™ื™ืขืœ ืื•ืชื•. ื—ื™ืคื•ืฉ ืชืžื™ื“ื™ ืื—ืจ ื”ื‘ืืช ืœืงื•ื—ื•ืช ื—ื“ืฉื™ื

ืœื ืžืžืฆื™ืื™ื ืืช ื”ื’ืœื’ืœ ืžื—ื“ืฉ

ืื ื™ ืžื ื™ื— ืืชื ืžื›ื™ืจื™ื ืืช ื”ืžื•ืฉื’ ื”ื–ื”, ื•ื”ืืžืช ืฉื”ื•ื ืžืžืฉ ื ื›ื•ืŸ, ื‘ืžื™ื•ื—ื“ ื‘ื›ืœ ืžื” ืฉืงืฉื•ืจ ืœืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜. ืœืžื” ื‘ืขืฆื? ื›ื™ ืœืจื•ื‘ ืžื” ืฉืื ื—ื ื• ืžื ืกื™ื ืœืขืฉื•ืช ื›ื‘ืจ ืžื™ืฉื”ื• ืื—ืจ ืขืฉื”, ื•ื™ื•ืชืจ ืžื–ื” โ€“ ืžื™ืฉื”ื• ืžืฆืœื™ื— ืขืฉื” ื•ืขื•ืฉื” ื•ื–ื” ืขื•ื‘ื“ ืœื•. ืื– ืœืžื” ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื”ืžืฆื™ื ืืช ื”ื’ืœื’ืœ ื‘ืžืงื•ื ืœืงื—ืช ืืช ืžื” ืฉืขื•ื‘ื“ ื•ืœื”ืชืื™ื ืื•ืชื• ืขื‘ื•ืจื ื•? ืœื ืžืžืฆื™ืื™ื ืืช ื”ื’ืœื’ืœ ืžื—ื“ืฉ

ืœื ืฆืœ ืืช ื”ื›ื— ืฉืœ ื’ื•ื’ืœ

ื’ื•ื’ืœ ื›ืืŸ ื›ื“ื™ ืœื”ื™ืฉืืจ (ืœืคื—ื•ืช ื ื›ื•ืŸ ืœื”ื™ื•ื ๐Ÿ™‚ ). ื•ืœื›ืŸ, ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื—ืฉื•ื‘ ืื™ืš ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื ืฆืœ ืืช ื”ื›ื— ื”ื’ื“ื•ืœ ืฉืœ ื’ื•ื’ืœ ืœืžืขื ื ื•. ื•ืœืžื” ื“ื•ื•ืงื ื’ื•ื’ืœ? ื›ื™ ืจื•ื‘ ืœืงื•ื—ื•ืชื™ื ื• ื•ื”ื’ื•ืœืฉื™ื ื‘ื›ืœืœ ืžืฉืชืžืฉื™ื ื‘ื• ื™ื•ื ื™ื•ื ื‘ืื•ืคืŸ ืงื‘ื•ืข, ื›ื“ื™ ืœืžืฆื•ื ืคืชืจื•ื ื•ืช/ืชืฉื•ื‘ื•ืช ืœืžื” ืฉื”ื ืฆืจื™ื›ื™ื. ืœื“ื•ื’ืžื, ืื ืœืžื™ืฉื”ื• ืขื›ืฉื™ื• ื›ื•ืื‘ ื”ืจืืฉ ืื– ื”ื•ื ื™ื™ื›ื ืก ืœื’ื•ื’ืœ ื•ื™ื™ื—ืคืฉ ืืงืžื•ืœ, ื•ืžื” ื”ื•ื ื™ืจืฆื” ืœืžืฆื•ื? ืื™ืคื” ืงื•ื ื™ื ืืงืžื•ืœ ืขื›ืฉื™ื• ื•ืžื™ื“. ื›ื™ ื”ื•ื ื—ื™ื™ื‘ ืœื”ื•ืจื™ื“ ืืช ื”ื›ืื‘ ื”ื ื•ืจื ื”ื–ื” ืฉืชืคืก ืื•ืชื•. ื”ื•ื ื—ื™ื™ื‘ ืคืชืจื•ืŸ. ืœืงื•ื— ืžื—ืคืฉ ืคืชืจื•ืŸ ืขื›ืฉื™ื• ื•ืžื™ื“

ืžื” ื”ื”ื‘ื“ืœ ื‘ื™ืŸ ื’ื•ื’ืœ ืœืคื™ื™ืกื‘ื•ืง?

ื”ื”ื‘ื“ืœ ื”ืขื™ืงืจื™ ื‘ื™ืŸ ื’ื•ื’ืœ ื•ืคื™ื™ืกื‘ื•ืง, ื”ื•ื ืฉืคื™ื™ืกื‘ื•ืง ืขื•ื‘ื“ ื‘ืฉื™ื˜ื” ืฉืœ Push โ€“ ื”ื•ื ื“ื•ื—ืฃ ืœื ื• ืืช ื”ืคืจืกื•ืžื•ืช ืœืขื™ื ื™ื™ื ื‘ื–ืžืŸ ืฉืื ื—ื ื• ืขืกื•ืงื™ื ื‘ื“ื‘ืจื™ื ืื—ืจื™ื, ืื ื–ื” ืงืจื™ืื” ื‘ื ื™ื•ื–ืคื™ื“ ืื• ืฆืคื™ื” ื‘ืชืžื•ื ื•ืช ืฉื—ื‘ืจ ื”ืขืœื”. ื‘ื“ื™ื•ืง ื›ืžื• ื‘ื˜ืœื•ื•ื™ื–ื™ื”. ื–ื” ืœื ืื•ืžืจ ืฉืคื™ื™ืกื‘ื•ืง ืœื ื˜ื•ื‘ื” ืขื‘ื•ืจ ืฉื™ื•ื•ืง ื”ืขืกืง ืฉืœื ื•, ืืœื ืฉื–ื” ืชืœื•ื™ ื•ืžืฉืชื ื” ื‘ืžื˜ืจืช ื”ืคืจืกื•ื ื”ืกืคืฆื™ืคื™ืช ืฉืœื ื•, ื•ื™ื—ื“ ืขื ื–ื”, ื–ื” ื’ื ืžืฉืชื ื” ื‘ื™ืŸ ื ื™ืฉื•ืช ืžืกื•ื™ื™ืžื•ืช. ืœืžืฉืœ, ื ื™ืฉื” ืฉืœ ื™ื•ืคื™ ื•ืืกืชื˜ื™ืงื” ืขื•ื‘ื“ืช ื˜ื•ื‘ ื™ื•ืชืจ ื‘ืคื™ื™ืกื‘ื•ืง (ื˜ื™ืคื•ืœ ืฆื™ืคื•ืจื ื™ื™ื ืžื™ืฉื”ื™..?) ืœืขื•ืžืช ืžื ืขื•ืœืŸ ืœืžืฉืœ. ืื ื™ ืžื ื™ื— ืฉืืชื ืžื‘ื™ื ื™ื ืืช ื”ื›ื•ื•ื ื”. ืžื” ื”ื ื”ื”ื‘ื“ืœื™ื ื‘ื™ืŸ ื’ื•ื’ืœ ืœืคื™ื™ืกื‘ื•ืง

ืื– ืื™ืš ืžื ืฆืœื™ื ืืช ื’ื•ื’ืœ ืœื™ื™ืฆืจ ืœืงื•ื—ื•ืช ื—ื“ืฉื™ื?

ืฉืืœื” ืžืฆื•ื™ื ืช, ื•ืœื” ืชืฉื•ื‘ื•ืช ืจื‘ื•ืช ๐Ÿ™‚ (ื˜ื•ื‘, ืœื ื”ืจื‘ื” ืžื“ื™) ื’ื•ื’ืœ ืขื•ื‘ื“ ื‘ืขื™ืงืจ ืขืœ 3 ืฉื™ื˜ื•ืช ืขื™ืงืจื™ื•ืช:

  1. ืงื™ื“ื•ื ืžืžื•ืžืŸ (ืื• ื‘ืื ื’ืœื™ืช PPC / SEM)

ื–ื” ืคืจืกื•ื ืฉืื ื—ื ื• ืžืฉืœืžื™ื ืขืœ ื›ืœ ืงืœื™ืง. ืœืžืฉืœ ืื ืื ื—ื ื• ืจื•ืฆื™ื ืœื”ื•ืคื™ืข ื‘ื—ื™ืคื•ืฉ ืดืžื‘ืจื™ื— ื™ื•ื ื™ื ืžื•ืžืœืฅ ื‘ืคืชื— ืชืงื•ื•ื”ืด, ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ืขืœื•ืช ืงืžืคื™ื™ืŸ ื‘ื’ื•ื’ืœ ื•ืœืกืžืŸ ืœื• ืฉืื ื—ื ื• ืจื•ืฆื™ื ืœื”ื•ืคื™ืข ื‘ื—ื™ืคื•ืฉ ื”ื–ื”, ื•ื ืฉืœื ืขื‘ื•ืจ ื›ืœ ืงืœื™ืง ืฉืœ ื’ื•ืœืฉ ืžืชืขื ื™ื™ืŸ. ื–ื” ื ื™ืชืŸ ืœื“ื™ื•ืŸ, ืื‘ืœ ื™ืฉ ืœืงื•ื—ื•ืช ืฉื‘ื›ื•ื•ื ื” ืขื•ืงืคื™ื ืืช ื”ืžื•ื“ืขื•ืช ื›ื™ ื”ื ืœื ืจื•ืฆื™ื ืคืจืกื•ืžื•ืช, ื•ื”ื•ืœื›ื™ื ืจืง ืขืœ ื”ืชื•ืฆืื•ืช ื”ืื•ืจื’ื ื™ื•ืช, ื™ืฉ ื›ืืœื” ืฉืœื ืžื›ื™ืจื™ื ืืช ื”ื”ื‘ื“ืœื™ื ื•ื™ืงืœื™ืงื• ื’ื ืขืœ ื”ืžื•ื“ืขื•ืช ืฉืžื•ืคื™ืขื•ืช ืžืขืœ ื”ืื•ืจื’ื ื™, ื•ื™ืฉ ื›ืืœื” ืฉื™ื—ืฉื‘ื• ืฉื”ืขืกืง ื›ืœ ื›ืš ื˜ื•ื‘ ืฉื”ื•ื ืžื•ืคื™ืข ื‘ืžืœื ืžืงื•ืžื•ืช ื‘ืชื•ืฆืื•ืช ื”ื—ื™ืคื•ืฉ (ืžืžื•ืžืŸ + ืื•ืจื’ื ื™ ื™ื—ื“), ื›ืŸ ื’ื ื–ื” ืงืจื” ืœื™ ืžื•ืœ ืœืงื•ื— ืžืกื•ื™ื ๐Ÿ™‚ ืื– ืžื” ื›ื“ืื™ ืœืขืฉื•ืช? ืื ื™ ื‘ืขื“ ืœืฉืœื‘ ื‘ื™ืŸ ืงื™ื“ื•ื ืื•ืจื’ื ื™ ื•ืžืžื•ืžืŸ, ื•ื™ื•ืชืจ ืžื–ื”, ื‘ื–ืžืŸ ืฉืืชื ืขื•ื‘ื“ื™ื ืขืœ ื”ืงื™ื“ื•ื ื”ืื•ืจื’ื ื™ ืฉืœื›ื, ื›ื“ื™ ืฉืœื ืชืคืกืคืกื• ืœืงื•ื—ื•ืช ืื– ืืชื ืชืžื™ื“ ื™ื›ื•ืœื™ื ืœื”ืขืœื•ืช ืžื•ื“ืขื•ืช ืขืœ ืื•ืชื ื‘ื™ื˜ื•ื™ื™ื ืฉื—ืฉื•ื‘ื™ื ืœื›ื ื•ื›ืš ืœื ืœืคืกืคืก ืื•ืชื.

  1. ืงื™ื“ื•ื ืื•ืจื’ื ื™ / ื˜ื‘ืขื™ (ืื• ื‘ืื ื’ืœื™ืช SEO)

ื–ื• ืฉื™ื˜ืช ืฉื™ื•ื•ืง ืœื˜ื•ื•ื— ืืจื•ืš ื‘ื” ืื ื—ื ื• ืดืžืœืžื“ื™ืืด ืืช ื’ื•ื’ืœ ืฉื”ืืชืจ ืฉืœื ื• ื”ื•ื ื–ื” ืฉืฆืจื™ืš ืœื”ื•ืคื™ืข ืขื‘ื•ืจ ื—ื™ืคื•ืฉ ืžืกื•ื™ื, ืœืžื”? ื›ื™ ื”ืืชืจ ืฉืœื ื• ื ื•ืชืŸ ืืช ื”ืžืขื ื” ื•ื”ืคืชืจื•ืŸ ื”ื˜ื•ื‘ ื‘ื™ื•ืชืจ ืขื‘ื•ืจ ืื•ืชื• ื—ื™ืคื•ืฉ ืกืคืฆื™ืคื™ ืฉืœ ื”ื’ื•ืœืฉ. ืœื“ื•ื’ืžื, ืื ื”ืขืกืง ืฉืœื ื• ืขื•ืกืง ื‘-ืดื”ื‘ืจื—ืช ื™ื•ื ื™ืืด ื•ื™ืฉ ืœื ื• ืฉื™ืจื•ืช ื›ื–ื”, ืื– ื ื•ืกื™ืฃ ืขืžื•ื“ ื‘ืืชืจ ืฉืœื ื• ื”ืžืชืืจ ืืช ื”ืฉื™ืจื•ืช, ืžื” ื”ื˜ื›ื ื™ืงื•ืช ืฉืื ื—ื ื• ืžืฉืชืžืฉื™ื ื›ื“ื™ ืœื”ื‘ืจื™ื— ืืช ื”ื™ื•ื ื™ื, ืœืžื” ื”ืฉื™ื˜ื” ืฉืœื ื• ืขื•ื‘ื“ืช ืœืขื•ืžืช ื”ืฉื™ื˜ื•ืช ืฉืœ ื”ืžืชื—ืจื™ื (ืฉืžื‘ืจื™ื—ื™ื ืจืง ืขื•ืจื‘ื™ื), ื•ื›ื“ื•ืณ.

ืžื” ื‘ืขืฆื ืื ื—ื ื• ืžืจื•ื•ื™ื—ื™ื ื›ืืŸ?

ืื ื—ื ื• ื™ื•ืฆืจื™ื ืœืขืฆืžื ื• ืžืฆื‘ ืฉืœ Win Win Situation, ื›ื™ ืื ื—ื ื• ื’ื ืžื•ืกื™ืคื™ื ืชื•ื›ืŸ ื˜ื•ื‘ ืฉืžืฉื•ื•ืง ืืช ื”ืฉื™ืจื•ืช ืฉืœื ื•, ื•ื›ืš ื”ืœืงื•ื— ื’ื ืžื‘ื™ืŸ ืœืžื” ืœื‘ื—ื•ืจ ื“ื•ื•ืงื ื‘ื ื•. ื•ื™ื—ื“ ืขื ื–ื” ืื ื—ื ื• ื’ื ืžืจื•ื•ื™ื—ื™ื ื™ืฆื™ืจืช ืขืžื•ื“ ืชื•ื›ืŸ ื˜ื•ื‘ ืฉื’ื•ื’ืœ ื™ืื”ื‘ ื•ื™ืจืฆื” ืœื”ืฆื™ื’ ืื•ืชื ื• ื‘ืชื•ืฆืื•ืช ื”ื˜ื‘ืขื™ื•ืช, ื™ืฉืจ ื›ืฉื”ืœืงื•ื— ื™ื™ื—ืคืฉ ืื—ืจ ื”ืฉื™ืจื•ืช ืฉืœื ื• (ื›ืžื• ื‘ื“ื•ื’ืžื ืฉืœ ืดื”ื‘ืจื—ืช ื™ื•ื ื™ืืด).ย ื—ืฉื•ื‘ ืœืฉื™ื ืœื‘ ืฉืœืจื•ื‘ ืœื ื™ืกืคื™ืง ืœื ื• ืจืง ืœื”ืขืœื•ืช ืขืžื•ื“ ืชื•ื›ืŸ ื—ื“ืฉ ื‘ืืชืจ ืขืœ ืžื ืช ืœื”ื™ื•ืช ืžื“ื•ืจื’ื™ื ื‘ืขืžื•ื“ ื”-1 ื‘ื’ื•ื’ืœ, ืื‘ืœ ื–ื” ื”ื›ื™ื•ื•ืŸ ื”ืจืืฉื•ื ื™ ื•ื”ื ื›ื•ืŸ ืฉืขืœื™ื ื• ืœืขืฉื•ืช. ืื ื• ืžืจื•ื•ื™ื—ื™ื ืžืฉื ื™ ื”ื›ื™ื•ื•ื ื™ื win win situation

ืžื” ื ื›ื•ืŸ ื™ื”ื™ื” ืœื”ืฆื™ื’ ืœืœืงื•ื— ื”ืคื•ื˜ื ืฆื™ืืœื™ (ื•ื’ื•ื’ืœ) ื‘ืชื•ื›ืŸ ืฉืœื ื•?

ื’ื•ื’ืœ ืงื•ืจื ื˜ืงืกื˜ ื‘ืขื™ืงืจ, ืื‘ืœ ืื ื—ื ื• ื ืจืฆื” ืœื”ื•ืกื™ืฃ ืขื•ื“ ืืœืžื ื˜ื™ื ืฉื™ื™ืขื–ืจื• ืœื ื• ืžื•ืœ ื”ืœืงื•ื— + ื”ื‘ื•ื˜ ืฉืœ ืžื ื•ืข ื”ื—ื™ืคื•ืฉ ืœื”ืจื™ื ื“ื•ื•ืงื ืื•ืชื ื• ืœืžืขืœื”.

  • ืชืžื•ื ื•ืช

ื ืจืฆื” ืœื”ื•ืกื™ืฃ ืœืคื—ื•ืช ืชืžื•ื ื” ืื—ืช ืœืขืžื•ื“, ืฉืชืขื‘ื™ืจ ืืช ืžื” ืฉืื ื—ื ื• ืจื•ืฆื™ื ืœื”ืขื‘ื™ืจ. ืœืจื•ื‘, ืืคืฉืจ (ื•ืขื“ื™ืฃ) ืœื”ื•ืกื™ืฃ ื™ื•ืชืจ, ืื ืœืžืฉืœ ืžื“ื•ื‘ืจ ืขืœ ืขืžื•ื“ ืฉื™ืจื•ืช ืžืกื•ื™ื, ื ื•ื›ืœ ืœื”ืขืœื•ืช ื›-5-8 ืชืžื•ื ื•ืช ื”ืžืฆื™ื’ื•ืช ืืช ื”ืฉื™ืจื•ืช ื‘ืคื•ืขืœ (ืื™ืš ืื ื—ื ื• ืžื‘ืจื™ื—ื™ื ืืช ื”ื™ื•ื ื™ื ืœื“ื•ื’ืžื). ืื• ืชืžื•ื ื•ืช ืฉืœ ื”ืฆื•ื•ืช ืขื•ื‘ื“ ื‘ืฉื˜ื—, ื•ื›ื“ื•ืณ.

  • ืกืจื˜ื•ื ื™ื

ืกืจื˜ื•ืŸ ื™ื•ื›ืœ ืœืขื–ื•ืจ ื•ืœื”ืกื‘ื™ืจ ืžื” ื‘ื“ื™ื•ืง ื”ืžื•ืฆืจ/ืฉื™ืจื•ืช/ืคืชืจื•ืŸ ืฉืœื ื• ืขื•ืฉื”. ื•ื’ื ื‘ืืžืฆืขื•ืช ืกืจื˜ื•ื ื™ื ืฉื™ืกืงืจื ื• ืืช ื”ื’ื•ืœืฉ ื ืจื•ื•ื™ื— ื–ืžืŸ ืฉื”ื™ื” ื’ื‘ื•ื” ื™ื•ืชืจ ื‘ืขืžื•ื“ ืฉืœื ื•, ื•ื–ื” ื‘ืขืงื™ืคื™ืŸ ืขื•ื–ืจ ืœื ื• ื’ื ื‘ืงื™ื“ื•ื ื”ืืชืจ. ืœืžื”? ื›ื™ ืื—ื“ ื”ืžื“ื“ื™ื ืฉืœ ื’ื•ื’ืœ ืœื”ื‘ื™ืŸ ืื ื”ื’ื•ืœืฉ ืงื™ื‘ืœ ืขืจืš/ืชืฉื•ื‘ื” ืœื—ื™ืคื•ืฉ ืฉืœื• ืืฆืœืš, ื–ื” ื‘ืืžืฆืขื•ืช ื›ืžื•ืช ื”ื–ืžืŸ ืฉื”ื•ื ืฉื”ื” ืืฆืœืš ื‘ืขืžื•ื“, ื‘ื ื™ื’ื•ื“ ืœืดืงืคื™ืฆื”ืด ื—ื–ืจื” ืœืชื•ืฆืื•ืช. ื›ืžื•ื‘ืŸ ืฉืœื›ืœ ื“ื‘ืจ, ื™ืฉ ื™ื•ืฆื ืžืŸ ื”ื›ืœืœ. ืื ืžื“ื•ื‘ืจ ืขืœ ืขืžื•ื“ ืฉื™ืจื•ืช ืงืฆืจ ื›ืžื• ืœืžืฉืœ ืขืžื•ื“ ืฉืœ ืื™ื ืกื˜ืœื˜ื•ืจ, ืจื•ื‘ ื”ืกื™ื›ื•ื™ื™ื ืฉื”ื’ื•ืœืฉื™ื ื™ืฉื”ื• ืคื—ื•ืช ื–ืžืŸ ืœืขื•ืžืช ืืชืจื™ื ืื—ืจื™ื ื›ื™ ื”ื ื ื›ื ืกื™ื ืœืืชืจ ื‘ืžื˜ืจื” ืœื™ืฆื•ืจ ืงืฉืจ ืขื ืื•ืชื• ืื™ื ืกื˜ืœื˜ื•ืจ. ืขื“ื™ื™ืŸ, ื’ื ื›ืืŸ ื™ื™ืชื›ื ื• ืžืฆื‘ื™ื ืฉืœ ืขืžื•ื“ื™ ืชื•ื›ืŸ ืขื ื–ืžืŸ ืฉื”ื™ื” ื’ื“ื•ืœ ื™ื•ืชืจ. ื”ืขืจื”: ืœืขื™ืชื™ื ืขืœ ืžื ืช ืœื”ื’ื“ื™ืœ ืืช ื”ืขืจืš ืฉืืชื ื ื•ืชื ื™ื ืœื’ื•ืœืฉ, ืชื•ื›ืœื• ื’ื ืœื”ืฉืชืžืฉ ื‘ืกืจื˜ื•ื ื™ื ืฉืœ ืื—ืจื™ื ืฉืžื•ืคื™ืขื™ื ื‘ื™ื•ื˜ื™ื•ื‘ (ื›ืžื•ื‘ืŸ ืžื‘ืœื™ ืœืขื‘ื•ืจ ื–ื›ื•ื™ื•ืช ื™ื•ืฆืจื™ื ื•ื›ื“ื•ืณ, ื–ื• ืื—ืจื™ื•ืชื›ื ืœืฉื™ื ืœื‘ ืœื›ืš). ืกืจื˜ื•ืŸ ืงืฆืจ ืžื‘ื™ืช ื’ื•ื’ืœ ื”ืžืกื‘ื™ืจ ืื™ืš ื”ืžื ื•ืข ื—ื™ืคื•ืฉ ืขื•ื‘ื“:

  1. ื’ื•ื’ืœ ืขืกืงื™ื โ€“ Google My Business ื•ืžืคื•ืช

ื’ื•ื’ืœ ื‘ื™ื–ื ืก ื”ื•ื ื›ืœื™ ื—ื™ื ืžื™ ื ื•ืกืฃ ื”ืžื™ื•ืขื“ ื‘ืขื™ืงืจ ืœื‘ืขืœื™ ืขืกืงื™ื ืœื•ืงืืœื™ื ื•ื’ื ืœืืœื” ืฉื™ืฉ ืœื”ื ื›ืžื” ืกื ื™ืคื™ื. ืžื” ืฉื”ื•ื ื ื•ืชืŸ, ื–ื” ืขื•ื“ ืžืงื•ืจ ื—ืฉื™ืคื” ื‘ืชื•ืฆืื•ืช ื”ื—ื™ืคื•ืฉ. ืื ื™ ืžื ื™ื— ืฉื™ืฆื ืœื›ื ืžืกืคืจ ืคืขืžื™ื ืœืจืื•ืช ืืช ื”ืงื•ื‘ื™ื™ื” ื”ื–ื•, ืœืžืฉืœ ื›ืืฉืจ ืืชื ืžื—ืคืฉื™ื ืืช ืกื ื™ืฃ ื”ื“ื•ืืจ ืื• ืงื•ืคืช ื”ื—ื•ืœื™ื ื”ืงืจื•ื‘ื” ืœื‘ื™ืชื›ื ื•ืจื•ืฆื™ื ืœื“ืขืช ืขื“ ืžืชื™ ื”ื•ื ืคืชื•ื— ืฆื™ืœื•ื ืžืกืš ืœื“ื•ื’ืžื ืฉืœ ื’ื•ื’ืœ ื‘ื™ื–ื ืก ย  ื”ืงื•ื‘ื™ื” ื”ื–ื• ืชืขืœื” ื›ืืฉืจ ืžื—ืคืฉื™ื ืืช ืฉื ื”ืขืกืง/ื”ืžื•ืชื’/ื”ืฉื ืฉืœื›ื ื‘ื’ื•ื’ืœ, ื™ื—ื“ ืขื ื–ื” ืœืขื™ืชื™ื ื’ื•ื’ืœ ื’ื ื™ื›ื•ืœ ืœื”ืฆื™ื’ ืขืกืง ืกืคืฆื™ืคื™ ื›ืืฉืจ ืื ื—ื ื• ืžื—ืคืฉื™ื ืดืขื™ืฆื•ื‘ ืคื ื™ื ื‘ืžืจื›ื–ืด, ื•ื›ื“ื•ืณ. ืœืžื” ื–ื” ืงื•ืจื”? ื›ื™ ื’ื•ื’ืœ ื”ื•ืœืš ืœืคื™ ืฉื ื”ืขืกืง, ื•ืื ืฉื ื”ืขืกืง ืฉืœื™ ื”ื•ื ืดืฉืžืขื•ืŸ โ€“ ืขื™ืฆื•ื‘ ืคื ื™ื ื‘ืžืจื›ื–ืด, ื™ืฉ ืกื™ื›ื•ื™ ื’ื“ื•ืœ ืฉื”ื•ื ื™ืฆื™ื’ ืื•ืชื™. ืื‘ืœ ืฉื™ืžื• ืœื‘, ื’ื ื›ืืŸ ื’ื•ื’ืœ ื ื’ื“ ืžื ื™ืคื•ืœืฆื™ื•ืช. ืื– ื”ื”ืฆืขื” ื”ื™ื ืœื”ื›ื ื™ืก ื‘ืืžืช ืืช ืฉื ื”ืขืกืง ืฉืœื›ื. ืื ื”ื•ื ื›ื•ืœืœ ื’ื ืฉื ืื™ื–ื•ืจ/ืขื™ืจ ืื– ื–ื” ื˜ื•ื‘ ืžืื•ื“ ๐Ÿ™‚ ื›ืžื•ื‘ืŸ ืฉืืชื ื™ื›ื•ืœื™ื ืœื”ื•ืกื™ืฃ ื•ืœื‘ื“ื•ืง ืื™ืš ื’ื•ื’ืœ ื™ื’ื™ื‘, ืœื˜ื•ื‘ ืื• ืœืจืข. ื‘ืื—ืจื™ื•ืชื›ื ๐Ÿ™‚ (ืฉื™ืžื• ืœื‘ ืฉื™ืฉ ื’ื•ืคื™ื ื”ืžืฆื™ืขื™ื ืฉื™ืจื•ืชื™ื ืฉืœ ื™ืฆื™ืจืช ืžืคื•ืช ืœืคื™ ืื™ื–ื•ืจื™ื ื‘ืืจืฅ, ื•ื›ืš ืืชื ื™ื›ื•ืœื™ื ืœื”ื•ืคื™ืข ื’ื ื‘ืื™ื–ื•ืจื™ื ื ื•ืกืคื™ื. ืื ืชืจืฆื• ืคืจื˜ื™ื ื ื•ืกืคื™ื ื‘ื ื•ืฉื, ืืชื ืžื•ื–ืžื ื™ื ืœื™ืฆื•ืจ ืงืฉืจ).

ืžื”ื ื”ืคืจื˜ื™ื ืฉืžื•ืคื™ืขื™ื ื‘ืงื•ื‘ื™ื™ืช ื”ืขืกืง?

  • ืคืจื˜ื™ ื”ืขืกืง ื•ื“ืจื›ื™ ื”ื’ืขื” ื•ื™ืฆื™ืจืช ืงืฉืจ
  • ืฉืขื•ืช ืงื‘ืœื” / ื–ืžื™ื ื•ืช ืฉืœ ื”ืขืกืง
  • ืชืžื•ื ื•ืช ืฉืœ ื”ืขืกืง / ืฉืœืš
  • ืคื™ื“ื‘ืงื™ื / ื”ืžืœืฆื•ืช ืฉื”ืฉืื™ืจื• ื™ืฉื™ืจื•ืช ื‘ื’ื•ื’ืœ ืื• ื‘ืืชืจื™ื ืื—ืจื™ื ื›ืžื• ืคื™ื™ืกื‘ื•ืง, ื“ืคื™ ื–ื”ื‘, ื•ืขื•ื“

ืžื” ื—ืฉื•ื‘ ืฉื™ื”ื™ื” ื‘- Google My business ย ืฉืœื™?

  • ืคืจื˜ื™ื ืžื“ื•ื™ื™ืงื™ื

ื—ืฉื•ื‘ ืœื ื• ืฉื”ืคืจื˜ื™ื ืืฉืจ ื™ื•ืคื™ืขื• ื‘- GMB ืฉืœื›ื ื™ื”ื™ื• ืžื“ื•ื™ื™ืงื™ื, ื•ื™ื•ืชืจ ืžื›ืš ืฉื™ื”ื™ื• ืชื•ืืžื™ื ื’ื ืœืžืงื•ืจื•ืช ืื—ืจื™ื ื‘ื”ื ืืชื ืžืคืจืกืžื™ื ืืช ื”ืคืจื˜ื™ื ืฉืœื›ื. ืœื“ื•ื’ืžื, ืื ืืชื ืžืคืจืกืžื™ื ื›ืชื‘ืช ื™ื—ืดืฆ ื‘ืืชืจ ืžืกื•ื™ื ื•ืžืกื™ื™ืžื™ื ืืช ื”ื›ืชื‘ื” ืขื ืกืงืฉืŸ ืฉืœ ืณืคืจื˜ื™ื ืื•ื“ื•ืช ื”ืขืกืงืณ, ืืชื ืชืจืฆื• ืฉื”ืคืจื˜ื™ื ืฉื ื™ื”ื™ื• ืชื•ืืžื™ื ืœืžื” ืฉืืชื ืžืฆื™ื’ื™ื ื‘ื’ื•ื’ืœ ื‘ื™ื–ื ืก ืฉืœื›ื. ืื•ืชื• ื“ื‘ืจ ืื ืืชื ืžื•ืกื™ืคื™ื ืืช ื”ืืชืจ ื‘ืื™ื ื“ืงืก, ืžืคืจืกืžื™ื ืคื•ืกื˜ ืขื ืคืจื˜ื™ ื”ืขืกืง, ื•ืขื•ื“. ื ืงื•ื“ื” ื ื•ืกืคืช ื”ื™ื ืฉื™ืฉ ืœืฉื™ื ืœื‘ ืื ืžืžืชื™ื ื™ื ืœื›ื ืขืจื™ื›ื•ืช ืืฉืจ ื”ื•ืฆืขื• ืขืœ ื™ื“ื™ ื’ื•ืœืฉื™ื ืื—ืจื™ื, ืœื“ื•ื’ืžื ื’ื•ืœืฉ ืกื™ืžืŸ ืฉืืชื ืœื ืคืชื•ื—ื™ื ื‘ืฉื™ืฉื™. ื–ื” ื ื›ื•ืŸ? ืžืขื•ืœื” โ€“ ืืฉืจื• ืืช ื”ืฉื™ื ื•ื™. ื•ื›ืš ื”ืœืื”. ืœืžื” ื›ืœ ื–ื”? ื›ื™ ื–ื” ืขื•ื–ืจ ืœื’ื•ื’ืœ ืœื”ื‘ื™ืŸ ื•ืœื—ื‘ืจ ื‘ื™ืŸ ืžื” ืฉืžื•ืคื™ืข ื‘ื’ื•ื’ืœ ืขืกืงื™ื ืœื‘ื™ืŸ ืฉืืจ ื”ืžื™ื“ืข ื‘ืจื—ื‘ื™ ื”ืจืฉืช โ€“ ื•ื–ื” ื’ื ื™ื™ืขื–ื•ืจ ืœื›ื ืœื”ืขืœื•ืช ืœืžืขืœื” ื‘ืื•ืจื’ื ื™ ื•ื‘ืชื•ืฆืื•ืช ื”ืžืคื•ืช.

  • ืชืžื•ื ื•ืช

ื™ืฉ ืชืžื•ื ื•ืช ืžื™ื ื™ืžืœื™ื•ืช ืฉื’ื•ื’ืœ ื™ืจืฆื” ืฉืชืขืœื• ื›ืžื• ืœื•ื’ื•/ืชืžื•ื ืช ืคืจื•ืคื™ืœ, ืชืžื•ื ื” ืžืชื•ืš ื•ืžื—ื•ืฅ ื”ืขืกืง. ื”ื”ืžืœืฆื” ื”ื™ื ืœื”ื•ืกื™ืฃ ืขื•ื“ ืชืžื•ื ื•ืช ืืฉืจ ื™ืขื‘ื™ืจื• ืืช ืžื” ืฉืืชื ืจื•ืฆื™ื ืœืœืงื•ื—ื•ืช.

  • ื›ืชื•ื‘ืช ืคื™ื–ื™ืช

ื›ืš ืฉืื ืฉื™ื ื™ื•ื›ืœื• ืœื”ืงืœื™ืง ืขืœ ื”ื›ื•ื•ื ื” ื•ืœื”ื’ื™ืข ืืœื™ื›ื ื™ืฉื™ืจื•ืช ืžืชื•ืฆืื•ืช ื”ื—ื™ืคื•ืฉ, ื•ื’ื ื›ื“ื™ ืฉื’ื•ื’ืœ ื™ื•ื›ืœ ืœื”ืขืœื•ืช ืืชื›ื ื‘ืื™ื–ื•ืจ ื”ืงืจื•ื‘ ืœืขืกืง ืฉืœื›ื.

  • ื›ืชื•ื‘ืช ื”ืืชืจ ืฉืœื›ื

ืขื•ื–ืจ ืœื”ื‘ื™ื ืขื•ื“ ืชื ื•ืขื” ืœืืชืจ ื™ืฉื™ืจื•ืช ืžื”ืชื•ืฆืื•ืช, ื•ื’ื ืœื—ื–ืง ืืช ืงื™ื“ื•ื ื”ืืชืจ ืฉืœื›ื.

ืœืกื™ื›ื•ื

ื‘ืžืืžืจ ื”ื ืดืœ ื”ืกื‘ืจืชื™ ืื™ืš ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ื‘ื™ื ืขื•ื“ ืœืงื•ื—ื•ืช ื—ื“ืฉื™ื, ื•ื‘ื›ืœืœ ืœื—ืฉื•ืฃ ืœืงื•ื— ืคื•ื˜ื ืฆื™ืืœื™ ืœืขืกืง ืฉืœื ื• ื•ืœืคืชืจื•ื ื•ืช ืื•ืชื ืื ื—ื ื• ืžืฆื™ืขื™ื. ื•ื›ืœ ื–ื” ื‘ืืžืฆืขื•ืช ื’ื•ื’ืœ ื•ื”ื›ืœื™ื ื”ืฉื•ื ื™ื ืฉืœื”. ืžื‘ื—ื™ื ืช ื”ื›ืœื™ื ื”ืฉื•ื ื™ื, ืื ื™ ืžืžืœื™ืฅ ืœืฉืœื‘ ื‘ื™ืŸ ื›ื•ืœื, ืื‘ืœ ืื ืื ื™ ืฆืจื™ืš ืœื“ืจื’ ืื•ืชื ืœืคื™ ื—ืฉื™ื‘ื•ืช ืœืกื“ืจ ืคืขื•ืœื•ืช, ื”ื™ื™ืชื™ ืื•ืžืจ ื›ืš-

  1. ืงื™ื“ื•ื ืื•ืจื’ื ื™, ื›ื“ื™ ืœื”ืชื—ื™ืœ ื•ืœื‘ืกืก ืืช ื”ืขืกืง ื•ื”ื—ืฉื™ืคื” ืฉืœื• ื‘ืชื•ืฆืื•ืช ื”ืื•ืจื’ื ื™ื•ืช, ื•ื’ื ื›ื™ ื–ื” ืœื•ืงื— ื–ืžืŸ, ื•ืื ื—ื ื• ืœื ืจื•ืฆื™ื ืขื•ื“ ืฉื ื” ืœืฉืื•ืœ ืืช ืขืฆืžื ื• ืดืœืžื” ืœื ื”ืชื—ืœืชื™ ื›ื‘ืจ..?ืด
  2. ื’ื•ื’ืœ ื‘ื™ื–ื ืก, ืžื”ืกื™ื‘ื” ืฉื”ื•ื ืžืื•ื“ ืคืฉื•ื˜ ื•ืงืœ ืœื”ื•ืกื™ืฃ ืื•ืชื•. ื”ื•ื ื—ื™ื ื, ื•ื ื•ืชืŸ ืœื™ ื—ืฉื™ืคื” ื ื•ืกืคืช ื‘ืขื™ื ื™ ืงื”ืœ ื”ืœืงื•ื—ื•ืช. ื•ืขื ื›ืœ ื–ื”, ื”ื•ื ื’ื ืขื•ื–ืจ ืœื™ ื‘ืงื™ื“ื•ื ื”ืืชืจ. (ื ื™ืชืŸ ืœื•ืžืจ ืฉืขื“ื™ืฃ ืœื‘ืฆืข ืืช ื”ืฉืœื‘ ื”ื–ื” ื™ื—ื“ ืขื ื”ืื•ืจื’ื ื™, ื”ื•ื ื—ืœืง ื“ื™ ืื™ื ื˜ื’ืจืœื™)
  3. ืงื™ื“ื•ื ืžืžื•ืžืŸ, ืฉื‘ื”ืชื—ืœื” ื™ื›ื•ืœ ืœื‘ื•ื ื‘ืชื•ืจ ืดื”ืฉืœืžื”ืด ืขืœ ื—ื™ืคื•ืฉื™ื/ื‘ื™ื˜ื•ื™ื™ื ืฉื”ืขืกืง ืฉืœื ื• ืขื“ื™ื™ืŸ ืœื ืžื•ืคื™ืข ื‘ืื•ืจื’ื ื™, ืื• ืขื‘ื•ืจ ื—ื™ืคื•ืฉื™ื ืขืœ ืฉื ื”ืขืกืง ืขืฆืžื•, ื•ื›ื“ื•ืณ

ื’ื•ื’ืœ ื”ื•ื ื—ื‘ืจ ื•ืœื ืื•ื™ื‘, ื•ื™ื•ืชืจ ืžื–ื”, ื”ื•ื ืœื ืžืคื—ื™ื“ ื›ืœ ื›ืš ๐Ÿ™‚ ื’ื•ื’ืœ ื”ื•ื ืœื ืื•ื™ื‘, ืืœื ื—ื‘ืจ

 

Gifs credits: Giphy.com

ืžืืžืจื™ื ืื—ืจื™ื ืฉื™ื›ื•ืœื™ื ืœืขื ื™ื™ืŸ ืื•ืชืš

direct link for google my business reviews

ื™ืฆื™ืจืช ืœื™ื ืง ื™ืฉื™ืจ ืœื”ืฉืืจืช ื”ืžืœืฆื” ืขืœ ื”ืขืกืง – ื”ืžื“ืจื™ืš ื”ืคืจืงื˜ื™ ื”ืžืœื

ืชื•ื›ืŸ ืขื ื™ื™ื ื™ื ืื™ืš ื™ื•ืฆืจื™ื ืœื™ื ืง ื™ืฉื™ืจ ืœื”ืฉืืจืช ื”ืžืœืฆื” ื‘ื’ื•ื’ืœ ืœืขืกืง ืฉืœื™ืฉื™ื˜ื” 1 – ื™ืฆื™ืจืช ืœื™ื ืง ื™ืฉื™ืจื•ืช ื‘ื“ืืฉื‘ื•ืจื“ ืฉืœ Google my businessืฉื™ื˜ื” 2

ืžื” ื–ื” ืžืคืช ืืชืจ ืขื ืฉืžืขื•ืŸ ืœื™ื™ื–ืจื•ื‘ื™ืฅ

ื”ืžื“ืจื™ืš ื”ืžืœื ืœืžืคืช ืืชืจ HTML/XML: ืžื” ื”ื™ื ื•ืœืžื” ืฆืจื™ื›ื™ื ืื•ืชื” [+ื•ื™ื“ืื•]

ืชื•ื›ืŸ ืขื ื™ื™ื ื™ื ืื‘ืœ ืœืžื” ืื ื™ ืฆืจื™ืš ืžืคืช ืืชืจ, ืžื” ื”ืžื˜ืจื” ืฉืœ ื–ื”?ื”ืื ืื ื™ ืฆืจื™ืš ืœื™ืฆื•ืจ ืืช ืžืคืช ื”ืืชืจ ืขื‘ื•ืจ ื”ืืชืจ ืฉืœื™?ืžื” ื”ื”ื‘ื“ืœ

ืžื” ื–ื” ื”ืคื ื™ื™ืช 301 ืขื ืฉืžืขื•ืŸ ืœื™ื™ื–ืจื•ื‘ื™ืฅ

ื”ืžื“ืจื™ืš ื”ืฉืœื (ื›ื•ืœืœ ื•ื™ื“ืื•) ืœื™ืฆื™ืจืช ื”ืคื ื™ื•ืช 301 ื‘ื›ืœ ืืชืจ, ื’ื ื•ื•ืจื“ืคืจืก

ืชื•ื›ืŸ ืขื ื™ื™ื ื™ื ืžื” ื–ื” ื”ืคื ื™ื” 301 ื•ืžื” ื”ื™ื ืื•ืžืจืช?ืœืžื” ืื ื™ ืฆืจื™ืš ื‘ื›ืœืœ ืœื”ื•ืกื™ืฃ ื”ืคื ื™ื”?ืื™ืš ื™ื•ืฆืจื™ื ื”ืคื ื™ื” ื‘ื™ืŸ ืขืžื•ื“ื™ื ื‘ื›ืœ ืกื•ื’ ืืชืจ, ื›ื•ืœืœ

ืฉืชืคื• ืžืืžืจ ื–ื” ืขื ื”ื—ื‘ืจื™ื ืฉืœื›ื

ืฉื™ืชื•ืฃ ื‘ facebook
ืฉื™ืชื•ืฃ ื‘ whatsapp
ืฉื™ืชื•ืฃ ื‘ twitter
ืฉื™ืชื•ืฃ ื‘ linkedin

ื–ืžื™ืŸ ื‘ืžื™ื•ื—ื“ ื‘ืฉื‘ื™ืœืš

ืื• ื”ืฉืื™ืจื• ืคืจื˜ื™ื ื•ืื—ื–ื•ืจ ืืœื™ื›ื ื‘ื”ืงื“ื

ืื• ื”ืฉืื™ืจื• ืคืจื˜ื™ื
ื•ืื—ื–ื•ืจ ืืœื™ื›ื ื‘ื”ืงื“ื

  • ืื ื™ ืžืืฉืจ/ืช ืœืงื‘ืœ ืžืฉืžืขื•ืŸ ืœื™ื™ื–ืจื•ื‘ื™ืฅ ืกื•ื“ื•ืช ื•ื˜ื™ืคื™ื ืฉื™ืขื–ืจื• ืœื™ ืœื”ื–ื ื™ืง ืืช ื”ืขืกืง ืฉืœื™ ืงื“ื™ืžื”. ืื ื• ืžื—ื•ื™ื™ื‘ื™ื ืœืฉืžื•ืจ ืขืœ ืคืจื˜ื™ื•ืชืš, ืœืขื•ืœื ืœื ื ืฉืชืฃ ืื• ื ืขื‘ื™ืจ ืืช ื”ื“ื•ื"ืœ ืœื’ื•ืจื ืื—ืจ